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How To Write A Strong Job Advert

Last updated on Mar 05, 2025

Writing a Job Description That Attracts Top Candidates

To ensure your job posting appeals to the best candidates, follow these steps:

1. Include Hard and Soft Skills

List both hard and soft skills essential for the role. Be specific to ensure precise skill matching, but avoid overwhelming candidates with an excessive list. Too many requirements might discourage qualified applicants.

2. Outline Core Responsibilities

Provide a concise, detailed list of the position's key responsibilities. Highlight any tasks unique to your organization. For example, if hiring for an "Event Manager" role requiring social media expertise, include this to ensure candidates understand the unique expectations.

3. Highlight Day-to-Day Activities

Describe the daily tasks and work environment to give candidates a clear sense of what to expect. This helps them determine if the role and your organization are a good fit.

4. Explain the Role’s Fit in the Organization

Clarify reporting lines and the role’s overall contribution to the company. This context helps candidates understand how their work will impact the business.

Sample Job Description Format

Job Title: [Insert Job Title]

  • Employment Type: Permanent/Contract

  • Rate Information: [Specify salary/rates]

  • Location: [City/Remote/Hybrid]

  • Start Date: [Optional, if relevant]

Purpose of the Role:
In one paragraph, explain why this role exists and its overall contribution to the organization. Focus on how the role aligns with the company's goals or vision.

Key Responsibilities:

  • List the main duties of the role in bullet points.

  • Be concise but thorough, emphasizing responsibilities critical to the position.

  • Include unique duties specific to your company.

Required Skills and Experience:

  • Hard skills (e.g., specific software knowledge, certifications).

  • Soft skills (e.g., teamwork, communication).

  • Clearly state the qualifications and experience level required.

Additional Information:

  • Include details about the recruitment or interview process, timelines, and any other relevant information.

By structuring your job description in this format, you'll make it easy for candidates to scan and quickly understand the requirements, improving both engagement and applicant quality.