Types of Heatmaps on Crowd: See How Users Really Use Your Website

Heatmaps are visual tools that show you exactly how people interact with your website. Think of them as weather maps, but instead of showing rain or sunshine, they show where users click, scroll, and engage with your content. Crowd offers several types of heatmaps to help you improve your website and grow your business.

What Makes Crowd's Heatmaps Special

Before we dive into the different types, here's what makes Crowd's heatmaps stand out:

• AI-powered insights: Crowd's AI chat can analyze your heatmaps and suggest improvements

• Easy to understand: See complex user behavior at a glance

• Action-oriented: Turn insights into business improvements quickly

• Clean interface: Crowd's modern, minimalist design makes analyzing data straightforward

1. Click Heatmaps: Where Are Users Clicking?

Click heatmaps show exactly where users tap or click on your website the most. On Crowd's interface, these appear as colored overlays on your actual webpage, with bright spots indicating the most clicked areas. Crowd offers several specialized click visualizations:

• All clicks: Shows the complete picture of where users click most frequently

• Dead clicks: Reveals where users click on non-interactive elements

• Rage clicks: Highlights where users click repeatedly in frustration

• Error clicks: Indicates clicks that resulted in errors or broken features

• First clicks: Shows the first interaction users have with your page

• Last clicks: Reveals the final click before users leave your page

These different click views give you a comprehensive understanding of user behavior and potential pain points.

What you will Learn:

• Which buttons attract the most attention

• If users are clicking on images or text that aren't actually clickable

• Whether your important call to action buttons are being noticed

• Which menu items users care about most

• The common paths users take through your site (from first to last click)

• Problem areas causing user frustration or errors

How to Use This Information:

• Move your most important buttons to "hot" areas

• Make non clickable elements that users try to click into actual links

• Fix any broken elements users are clicking on

• Simplify your design by removing distractions that pull attention from important buttons

• Optimize the user journey based on common click patterns

Quick Tip: When you see users clicking on non clickable elements, it's a strong hint that they expect something to happen there. Consider making these elements interactive.

2. Scroll Heatmaps: How Far Do Your Users Go?

Scroll heatmaps show how far down your page users scroll. The colors change from hot (red) at the top to cool (blue) as fewer people reach the bottom parts of your page. In Crowd's interface, you'll see a clear color gradient overlay on your webpage with numerical indicators showing percentage of users who reached each point.

What you will learn:

• The "average fold" the point where users typically need to start scrolling

• What percentage of visitors see each part of your page

• If people are missing important information because it's too far down

• If your page is too long or too short for your content

How to Use This Information:

• Place your most important messages above the "average fold"

• Add eye catching elements in "cold" areas to encourage more scrolling

• Trim unnecessarily long pages if users aren't reaching the bottom

• Position your call to action buttons where most people will see them

Quick Tip:

If less than 20% of users see your page's bottom section, consider moving that content higher up or making it more engaging!

3. Engagement Zone Maps: The Complete Picture

Engagement zone Heatmaps (also known as "Area" heatmaps) combine click, scroll, and mouse movement data to show you which parts of your page users interact with most. Within Crowd's clean interface, these appear as color coded sections with different intensity levels showing varying engagement.

What you will earn:

• Which areas have the highest overall engagement

• Content that captures attention in multiple ways

• "Dead zones" that users mostly ignore

• The most valuable sections of your page

How to use this Information:

• Focus your improvement efforts on highly engaged areas

• Rework or remove content in dead zones

• Compare engagement across different sections of your site

• Get a complete understanding of how users experience your page

Quick Tip:

Crowd's AI chat can analyze your engagement zones and suggest specific improvements.

4. Device Specific Heatmaps: Desktop vs. Mobile vs. Tablet

Crowd lets you view separate heatmaps for different devices because user behavior varies significantly across devices. The platform features a simple device selector in the interface to switch between views.

What you will learn:

• How behavior differs between desktop, tablet, and mobile users

• Problems that only happen on certain devices

• If your mobile design works as well as your desktop design

• Which devices have better engagement with your content

How to Use This Information:

• Fix issues that only appear on specific devices

• Improve the experience for the devices your audience uses most

• Ensure your important elements work well across all devices

• Create better responsive designs based on actual user behavior

Quick Tip: Always check your mobile heatmaps first most websites now get more traffic from mobile than desktop.

Using Crowd's Element Analysis with Your Heatmaps.

From Insights to Business Growth

The ultimate goal of using Crowd's heatmaps is to improve your business. Here's how insights turn into growth:

1. Find Problems: Use heatmaps to identify issues with your website

2. Make Changes: Implement improvements based on what you learn

3. Measure Results: Watch your conversion rates and business metrics improve

4. Repeat: Continue optimizing for ongoing growth

Many Crowd users report 20-30% increases in conversion rates after making changes based on heatmap insights.

Get Started with Crowd Heatmaps Today

Here's how to start:

1. Log into your Crowd account

2. Click "Add Heatmap" and enter the URL you want to track

3. Choose which types of interactions to record (clicks, scrolls, etc.)

4. Wait for data to collect (usually 100+ visitors provides good insights)

5. Analyze your results and start making improvements!

Remember: The best websites are constantly improving based on real user behavior and Crowd's heatmaps give you exactly that information.

Need help? Crowd's support team is always ready to assist you through the chat button in the bottom corner of your dashboard